Trade Activation Manager

Published
September 21, 2022
Category
Raleigh  
Job Type
Sales  
Hours
Full Time
Salary
$46540 Base Pay plus Monthly Performance Incentives- $55k-$65 K Range

Description

As a Trade Activation Manager (TAM) the nature of the job itself is both challenging and fun, there is a great cooperative culture and team spirit amongst all employees as you interact with Sales Reps and Area Sales Managers.
Job Responsibilities
• Mix of Chain & Independent
• Some lifting is required
• Build Displays
• Sell in Products
• TAM work schedule is Monday-Friday 7AM-5PM
• Monthly meeting with manager to discuss PFP and challenges in the Market
• Order POS from the sign shop as needed for the market
• Execute POCM in the Market
• Build rapport with account managers
• Develop a rapport with salesman
• Execute new SKU’s in the market
• Put up current POS, shelf tags and case cards
• Brainstorm new product placement in market
• Weekly send itinerary to manager
• Regularly log activations (PFP) in encompass / LF PFP / AB Incentives and Promotions
• Send weekly recap to manager
• Ability to run a full day sales route in relief of Sales Reps
• Ability to assist on Resets in chain & independent stores
• Coordinate with Merch leadership in large orders and holiday builds
• Follow up on executions of chain mandated display and POs
Items Needed for the Market
• Current POCM (Point of Sale Material)
• Branded stacker bases
• Swag items
• All needed signage for displays
• Scotch tape
• Boxcutter/scissors
• Gloves
• Paper towel/Windex
• TAM Business cards
A week in the life of a TAM
MONDAY Go to assign accounts, look up sales report to see how the account is performing, look for new product placement opportunity, current tags/case cards, display opportunity’s, beer reset opportunities. Put up current POS, shelf tags and case cards. Sell in product and build displays. Restock beer shelves and cooler doors. Overall look of the leader in the account.
TUESDAY Go to assign accounts, look up sales report to see how the account is performing, look for new product placement opportunity, current tags/case cards, display opportunity’s, beer reset opportunities. Put up current POS, shelf tags and case cards. Sell in product and build displays. Restock beer shelves and cooler doors. Overall look of the leader in the account.
WEDNESDAY Go to assign accounts, look up sales report to see how the account is performing, look for new product placement opportunity, current tags/case cards, display opportunity’s, beer reset opportunities. Put up current POS, shelf tags and case cards. Sell in product and build displays. Restock beer shelves and cooler doors. Overall look of the leader in the account.
THURSDAY Go to assign accounts, look up sales report to see how the account is performing, look for new product placement opportunity, current tags/case cards, display opportunity’s, beer reset opportunities. Put up current POS, shelf tags and case cards. Sell in product and build displays. Restock beer shelves and cooler doors. Overall look of the leader in the account.
FRIDAY Go to assign accounts, look up sales report to see how the account is performing, look for new product placement opportunity, current tags/case cards, display opportunity’s, beer reset opportunities. Put up current POS, shelf tags and case cards. Sell in product and build displays. Restock beer shelves and cooler doors. Overall look of the leader in the account.

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